Eliette Krakora

Eliette Krakora is the Founder and CEO of THRIVE Consulting. She has lived and worked across North America, Europe, and Asia, advising global biopharmaceutical organizations navigating complex, high stakes launches in rapidly evolving markets.

Eliette has materially contributed to launch strategies for therapies representing over $100B in commercial value—spanning ultra-rare gene therapies to primary care medicines reaching millions of patients worldwide.
Her work combines deep analytical rigor, customer and competitor insight generation, creative foresight, and strategic narrative clarity — enabling leadership teams to make confident decisions before the future is fully known.

She is known for embedding scenario planning and uncertainty-based launch design as repeatable capabilities within launch teams — helping organizations align faster, decide smarter, and execute with conviction.
Eliette has partnered with organizations ranging from the largest global biopharma companies to first-time launchers preparing to commercialize their inaugural therapies.
She holds a Master’s degree from the Vienna University of Economics and Business and studied at the University of Chicago Booth School of Business.
Based in Los Angeles, working globally.