Corporate Strategy & Business Growth

A sound corporate strategy revolves around a clear vision that affords sustained competitive advantage. THRIVE works with clients to help formulate this vision, as well as a cohesive set of tactics that work together to attain this vision. Throughout this process, THRIVE works closely with clients identify the appropriate allocation of resources and develop the necessary capabilities to execute on these tactics.

The mark of any successful strategy is sustained value generation beyond the sum of its individual parts. THRIVE has repeatedly helped clients accomplish while overcoming their biggest challenges and meeting their highest objectives.

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Situation Overview


Client was the CEO of a fast growing mid-sized pharma company focused in Asia which had recently been acquired by a large pharma company with limited footprint in Asia. Through the acquisition the client had access to a large portfolio of new drugs and aspires to build a growth strategy to grow the business four-fold within a 5 year horizon.

The Challenge

Answer 3 key strategic questions

1. What is the right level of aspiration (revenues, profitability, market position, etc.)

2. What are the most attractive growth opportunities? Were should the company focus and why? E.g. which countries, which therapeutic areas, which products?

3. What is required to successfully commercialize: resources, capabilities, organization?

What we did


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Establish Internal and External Fact-Base

» Internal Fact-Base

  • Baseline financial forecast and gap analysis to preliminary growth target of $X billion by 2017
  • Client capability assessment

» External Fact-Base

  • Asia pharma market evolution
  • Client competitive position in different TAs and countries

» SWOT Analysis

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Evaluate Alternate Strategic Options

» Evaluation of a range of growth opportunities (geography, products, capabilities) based on financial upside, investment requirement, and market & execution risks.

» Board approval of general strategic direction

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Develop Integrated Strategy & Execution Plans

» Integrated strategic choices on aspiration, prioritized growth and opportunities and requirements for success

» Strategic Imperatives to successfully execute the strategy

» Design of implementation projects to rapidly gain traction on strategy execution

The Results

Strategic plan built foundation for Board approval of +$100MM investment into the growth strategy

Concrete implementation projects designed as part of the strategy initiative and successfully executed by client EXCOM champions.

  • "I am very impressed by the quality of the discussion during the launch competitive simulation. The insights derived during the simulation really help us to refocus our launch strategy and tactical plans on the most important success factors and key risks. Also, the quality of the pre-read materials was exceptional and they should be a must-read for anybody who is involved in the launch and future marketing of [drug X]"

    Country Manager

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