Case study 02 · Insights · Strategy · Execution

A new class of biologics outperforming expectations in a hyper-competitive marketplace.

A top 20 global biopharma launching a new class of biologics with six assets across multiple therapeutic areas over two to five years, into a hyper-competitive and highly uncertain marketplace.

Six assets. One franchise.
WHAT THRIVE DID

The whole chain, on one franchise.

Six assets, multiple therapeutic areas, one franchise P&L, and a marketplace moving faster than any five-year plan could assume. The work was to make the plan hold anyway.

Five-year strategic plan across the portfolio
Six assets across multiple therapeutic areas, sequenced over two to five years, with scenarios built for the ways the market could move against the plan.
Asset-level launch strategies and readiness reviews
Positioning and launch choices made explicit per asset, then pressure-tested in structured readiness reviews from L-24 before each launch window.
Targeted support where it moved the needle
A competitive simulation ahead of the flagship launch, forecast foundations, competitor factbooks, and the global-to-local transition into priority markets.
$2.2B
Pre-launch consensus for the franchise.
$3.0B
Actual 2025 revenue.
+36%
Versus consensus. The launches beat the market's own expectations.
There is no consulting partner who could have achieved what you did, in the time frame you had, with the budget we had. You are exceptional.
Global BU Commercial Head · Top 20 Global Biopharma

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