The role of marketers is becoming increasingly complex and dynamic. Customers have been placed in the drivers seat, expect to be catered to, and their loyalty and attention is constantly under threat from competition. On the other hand, customers can be (and want to be) reached in more ways, and are simultaneously leaving behind more data clues of how to do so.
THRIVE helps clients formulate strategies that allow companies to resonate with the right customers on a deeper level while meeting corporate objectives. THRIVE also works to help strengthen organizations capabilities internally and scale this expertise throughout client businesses.
The new CMO of a fast growing pharma company with presence in 12 countries in Asia. The company’s commercial organization was traditionally highly sales and promotion focused with limited systematic Marketing and large variance of skills and methodologies applied in different countries.
Build a state-of-the-art Marketing system (tools and processes) and train all marketers throughout the organization in the Marketing philosophy and toolkit (buying process, segmentation, positioning, messaging, etc.)
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